Lectra has announced the appointment of Céline Choussy Bedouet as marketing director for automotive, furniture, technical textiles and composite Materials. Based in Bordeaux-Cestas, France, she will report directly to Daniel Harari, Lectra’s CEO. “In five years, Lectra’s market share has risen from 15% to 60% in the automated fabric cutting for automobile interiors,” said Harari. “Céline has two priorities: the first is to promote the automatic cutting of leather interiors to strengthen our leading position in the automotive market, the second is to increase Lectra’s presence in the furniture, technical textiles and composite materials markets where we now have an enhanced offer. Céline’s experience, her marketing skills and her knowledge of our markets will enable her to provide support to our teams throughout the world.” Céline Choussy Bedouet added: “Lectra today has many assets: consulting expertise based on lean manufacturing fundamentals, intelligent industrial equipment, integrated software suites covering the entire chain, from design to production, as well as outstanding customer care. Lectra’s offer has no equivalent on the market, which provides a major competitive advantage. Our goal is to help our clients boost their margins by allowing them to capitalise on value creation and control their costs.” www.lectra.com
