OB2B Industrial Marketing & PR (pod 35), which specialises in promoting composite, engineering plastic, metal and structural adhesive materials and manufacturing technologies, is exhibiting for the first time at the International Composites Summit (ICS) held from September 6-7 at the Marshall Arena, Milton Keynes.
The business provides cost effective, technically based, b2b industrial marketing and press release (PR) support to a global client base of multinationals and SMEs across the manufacturing supply chain.
The OB2B team helps companies to secure new business and grow sales faster, which it has been doing for more than 13 years. Founder, Nigel O’Dea, has 28 years of blue chip multinational business experience in senior commercial roles, along with a CiM Marketing diploma and a BSc. (Hons) degree in Materials Science. His academic and corporate business background, which includes General Electric and Scott Bader, enables him to quickly understand the technical and commercial aspects of a client’s products, from raw materials and processing to finished parts, and then produce engaging marketing content, PR and promotional tools.
The range of marketing services provided to clients is flexible and tailored to suit specific needs from strategic marketing planning to delivering key marketing communications projects including: updating or creating a new website; e-marketing; digital and printed sales tools; exhibition stand support; social media; advertising campaigns; PR news and technical application story writing for editorial in target sector print and online media to inform the market and raise the profile of a company.
“Companies, both big and small, which really benefit from outsourcing to OB2B typically have overstretched commercial teams with limited time to do in-house marketing or need particular specialist help, such as with writing and circulating product related press releases and feature article application stories to gain editorial coverage in specialist magazines and websites, both nationally and globally,” commented Nigel O’Dea.
OB2B Industrial Marketing & PR is a long standing member of the Composites UK trade association.