Lectra appoints Shinonaga as managing director for Japan

Rikako Shinonaga will report directly to Daniel Harari, Lectra CEO. Her appointment is part of Lectra’s strategy to strengthen its presence in Japan. Lectra now manages close relationships with its Japanese customers through its team of 32 people across eight principal locations in Osaka, Tokyo, Iwate, Yamagata, Fukushima, Aichi, Okayama, and Fukuoka. “Lectra’s objective for fashion is to help Japanese fashion companies build brand equity with strong design and fit,” said Harari. “Japan has never been a major fashion market. Today we see the market is evolving, presenting two main opportunities. “Some Japanese companies are starting to expand internationally, while others are choosing to become more design and brand-oriented. Japanese fashion brands can capitalise on Lectra’s considerable fashion expertise, developed over 40 years of working with world-renowned fashion and luxury brands.” www.lectra.com