The team of journalists, marketing experts and science writers has created a niche role helping small and medium sized high-tech engineering, composites and scientific companies raise their profiles, increase sales, and generate leads within weeks.
Aro staff have an in-depth knowledge of the full range of advanced engineering industries, including; aerospace, automotive, oil and gas, med tech, power generation, motorsport, energy, marine, and science sectors. The company’s dedication to their clients has paid off with two new staff members recently being recruited to respond to the increasing activity.
Last Autumn, the company trialled its new Forensic Social Campaigning service, which delivered named leads within weeks. This has been rolled out to its existing clients and will be offered to new companies.
The National Composites Centre in Bristol was Aro’s first client, and the then CEO Peter Chivers, now retired, said: “In early 2011 the NCC operated out of a small office in the University of Bristol and it was a real challenge to share our vision of the services that the NCC would provide, and the impact and opportunity this would give the UK composites industry.
“However, the NCC has grown and increased its capabilities to fulfil that vision, and I am really pleased that Aro has similarly deepened and broadened its own capabilities in marketing communications of composites in particular, and advanced engineering more generally.
“The team was a driving force in increasing awareness of the NCC at its inception and generated huge interest from a wide range of quarters and I wish Aro a very happy birthday!”
Aro managing director, Billy McKenna said: “Ten years ago the world was very different, but quality content was generating benefits for business albeit largely for huge OEMs with enormous marketing budgets. I could see no reason why small engineering, composites and science companies couldn’t grow their businesses with similar help. All our clients are doing just as clever work as the bigger boys and girls but they don’t always have the time or know-how to market themselves effectively.
“That’s where we come in. We have built up a knowledge of engineering, composites and scientific companies and we know how to get the most out of any story – from new innovations to awards success. That has been doubly proven and emphasized in the past year when face to face meetings were severely restricted. Our marketing communications programmes are helping to fix this, and our clients are all growing quickly.
“Undoubtedly the past year has been tough, like many other businesses in the UK and across the world. However we are stronger and set on a path for huge growth. We now also have international customers and will be looking to build upon that, as well as looking after our British clients.”
Aro now employs five staff members, each with their own speciality and an additional pool of seven associates. It also has an intensive development programme, supporting emerging talent such as apprentices and placement students.
“We are all delighted to be celebrating our tenth anniversary,” concluded McKenna. “I’d like to thank our customers and staff for their commitment over the decade. From the outset, we’ve been lucky enough to work with some fantastic clients and have told the story of their clever engineering, clever composites or clever science to the world, but more importantly to their potential and existing customers, staff and investors.”