Lectra appoints new marketing director

lectra-appoints-new-marketing-director
lectra-appoints-new-marketing-director

Lectra has announced the appointment of Peer Wiesner as marketing director for Germany, Eastern Europe, and CIS (Commonwealth of Independent States) countries.


Based in Munich and reporting to Alexander Neuss, managing director for the region, Wiesner’s objective is to drive awareness of Lectra’s full range of solutions in the automotive, furniture and fashion sectors. “We are expanding our sales and marketing teams as part of our global development plan in order to better serve our customers,” explained Daniel Harari, Lectra CEO. “This complex region - spanning 24 countries and 16 languages - is one of the main drivers of our European activities with revenue growth of 11% last year.” Added Wiesner: “Lectra is well known in these countries for its expertise, particularly in terms of CAM, thanks to the Vector and Versalis ranges. My role is to ensure that our customers benefit fully from Lectra’s technology to improve their productivity.” www.lectra.com

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