Lectra appoints new marketing director

Lectra has announced the appointment of Céline Choussy Bedouet as marketing director for automotive, furniture, technical textiles and composite Materials. Based in Bordeaux-Cestas, France, she will report directly to Daniel Harari, Lectra's CEO.

Lectra has announced the appointment of Céline Choussy Bedouet as marketing director for automotive, furniture, technical textiles and composite Materials. Based in Bordeaux-Cestas, France, she will report directly to Daniel Harari, Lectra’s CEO. “In five years, Lectra’s market share has risen from 15% to 60% in the automated fabric cutting for automobile interiors,” said Harari. “Céline has two priorities: the first is to promote the automatic cutting of leather interiors to strengthen our leading position in the automotive market, the second is to increase Lectra’s presence in the furniture, technical textiles and composite materials markets where we now have an enhanced offer. Céline’s experience, her marketing skills and her knowledge of our markets will enable her to provide support to our teams throughout the world.” Céline Choussy Bedouet added: “Lectra today has many assets: consulting expertise based on lean manufacturing fundamentals, intelligent industrial equipment, integrated software suites covering the entire chain, from design to production, as well as outstanding customer care. Lectra’s offer has no equivalent on the market, which provides a major competitive advantage. Our goal is to help our clients boost their margins by allowing them to capitalise on value creation and control their costs.” www.lectra.com

Most recent Articles

Exel secures deal with Chinese bus builder

Finnish composite manufacturer Exel Composites has secured a new project with Chinese automotive manufacturer Foton Bus and Coach Company to supply pultruded glass fibre composite profiles.
1 day ago News

Zünd establishes branch in Australia

Zünd Systemtechnik has announced the establishment of its own branch in Australia. Zund Australia will be based in Melbourne serving existing and new customers from all areas of application in which Zünd is active.
2 days ago News

Login / Sign up