Global composites expert Exel Composites has appointed Pauliina Holma to the role of Product Business Owner (PBO) for their line of frangible composites used at airports. She will oversee business growth of composite products for airport infrastructure.
With eight-years’ experience working in customer service at the company, Holma takes up the role from the organisation's factory in Joensuu, Finland. She will manage the development of new sales of composite products globally, to accelerate the uptake in frangible structures that are lightweight, easy to install, and long lasting.
Holma has been a part of Exel Composites for eight years, working in the customer support team, focusing on the company’s frangible products. The company says has acquired an excellent reputation in her customer-facing role, building a wealth of experience in understanding the sales challenges of international customers. Her depth of knowledge in this product area, coupled with her customer care experience and background in languages, means she is well positioned to act as a communication bridge between customers and R&D.
“My career has always been about developing better relationships with our customers, particularly international companies,” Holma said. “My experience in providing customer support for our airfield systems customers will be valuable to the company in creating new pricing strategies and helping us to accelerate the uptake of these products.
“Beyond the regions with which Exel is well established, such as Europe, there is potential to grow market share for composite airfield products in areas like North America and China. Exel combines the expertise of a global company, meaning that prospective customers in the USA and China can benefit from working with industry leaders across the world.”
Exel Composites is world-leading in pultrusion manufacturing, which ensures high-volume production of composite profiles for frangible airport masts, poles, and fencing. The company also offers high-quality machining and assembly services across its factories.
“With Pauliina’s vast knowledge about the airfield composite solutions and customer know-how, she will be instrumental in liaising between customers and R&D to ensure the customer gets the right solution for their application,” commented Patrick Loock, segment business owner for products and applications at Exel Composites. “Having Pauliina in this new role will help us to grow our business internationally and understand, design, and deliver new composite solutions that overcome the challenges facing airport infrastructure.”