This will mark the third time the association has held this popular event, which aims to assist companies in the composites industry with enhancing their business and products through marketing techniques. The course would be of particular use to those whose role includes, but is not specifically dedicated to marketing and communications such as the managing director of an SME. It would also be of benefit to junior members of marketing teams just starting out in larger companies. “We’re all exposed to some form of marketing each day as it’s the main tool a company uses to show potential and current customers its products and services as well as communicating the company’s personality and values,” stated Composites UK’s communications manager, Claire Whysall. “Getting this pitched at the right level can mean the difference between attracting a client, and missing out on one. “This course will teach anyone who is involved with their company’s marketing the essential communication techniques needed to put an effective marketing process in place.” The course will be split into two parts. The first part will provide a foundation and broad understanding of marketing principals and planning techniques, as well as approaches to engaging with market sectors and customers. The second part of the day will look at communications and public relation techniques, giving the delegate an overview of the key tools and methods including successful media coverage through the use of press releases, advertising and social media. Registration for the ‘Marketing and PR for Composites Companies’ course is now open. Spaces are limited therefore early booking is advised. Visit the website for the full event details and a registration form or contact Claire Whysall at claire@compositesuk.co.uk www.compositesuk.co.uk
