Breton presents its new brand and creates bespoke smart factories services

AMJuly20News - breton1
AMJuly20News - breton1

Breton, a world leader in the design and manufacture of state-of-the-art industrial CNC machinery has unveiled new branding and a new vision.

The company says it will gradually replace its historic logotype throughout the 2020 with a brand new one, expressing Breton's high technological and pioneering essence.

“We decided to renew Breton’s identity system with the aim of enhancing the Group that is increasingly synonymous with global leadership, research and innovation,” stated Arianna Toncelli, corporate strategy director.

The new brand vision, stemming from an articulated “business identity” strategy, has been conceived to reflect the Group’s goal: offering its customers innovative and value-added solutions, products and services, capable of meeting even the unexpressed needs of a global market. By moving from product to a “Product-as-a-Service (PaaS)” model, Breton says it widens its offer and keeps anticipating the companies’ needs.

In Breton Digital Hub a team of engineers, mathematicians and data-scientists is constantly at work to design, develop and improve software solutions that provide support to customers, by proposing new services – not necessarily related to Breton machines - that ensure full technological control over the processing plants.

“Our mission is to design modular software platforms that can be easily combined with and adapt to our customers’ needs, allowing them to increase both the productivity and the work quality of their companies,” explained the company’s intelligence manager, Federico Milan.

President, Luca Toncelli

President, Luca Toncelli added: “In this way, we support the companies’ restart, by answering to their specific and increasing needs. The revolution started with Industry 4.0 led to the creation of new positions inside the company, like that of the operation manager. In a more and more data-driven paradigm, this increasingly required figure works with a mix of innovative and technological instruments (such as IoT, Big Data or Analytics) and uses data analysis software to orient the company’s choices and optimise its processes.”

Among Breton’s various solutions, we can find computer systems developed to monitor the productivity of processing plants, provide predictive data on their life span, plan processes and identify problem-cause correlations, also using innovative concepts such as machine-learning.

This proposal is completed by a wide range of services, such as the online purchase of spare parts, an easy access to all machine-related documentation, or software solutions allowing a vast number of operations, from kitchen design to costing.

Breton’s strategic business plan now aims at introducing innovation in the field of natural stone processing through Artificial Intelligence. The R&D project “Artificial Intelligence for Stone” is supported by MiSE: in October 2019, in fact, the Minister of Economic Development Stefano Patuanelli signed an innovation agreement with Breton, providing facilities to support the Group's plan.

Breton software proposal is articulated and constantly developing. From Sentinel, to monitor the performance and give real-time predictive data on CNC machines, to SkyNet, which collects data from the various machines of the processing line, providing information on the process and automatically adjusting its parameters.

The Smart Business Intelligence system makes a real-time analysis of the status and data of the whole plant through a customisable dashboard, which correlates information using analytics; this allows finding cause-and-effect relations quickly and solving possible process/product anomalies.

Smart Doc service, on the other hand, makes available all the machine, line or plant manuals, keeping the documentation always updated.

Thanks to Spare Parts, Breton’s customers can also purchase spare parts or consumables directly online. Eventually, XPressTop Platform, a Manufacturing Execution System software, will allow performing several operations.

www.breton.it

 

Company

Breton

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