Bray is the new brand from Asquith Butler

cimnovember16news-asquith
cimnovember16news-asquith

Asquith Butler has now extended its machine tool offering with the arrival of the new Bray brand of machine tools. As a complement to the existing Sahos line of high specification 3 and 5-axis CNC machining centres, the addition of the Bray product line-up will form the core of an alignment strategy to develop and maximise market penetration in the composite, pattern making, aerospace, light alloy machining sectors.

The portfolio extension for Asquith Butler is the result of Czech machine tool manufacturer Sahos being brought under the umbrella of Bray (Blue Ray), which is a wholly owned subsidiary of Tool Trade S.R.O, a high-tech group of companies. The synergy will also develop opportunities for the company's fibre laser cutting machines.

The re-structuring strategy of Tool Trade S.R.O presents an exciting opportunity for Asquith Butler, as the company will now offer the new products from Bray plus a host of cosmetic and design improvements to the existing line of Sahos CNC machining centres. The Bray line of machines are aimed at the very high-end mould & die, pattern making, aluminium and light alloy aerospace sectors; providing an effective complement to the existing Sahos brand of flexible and highly productive machine tools.

Commenting upon the business alignment strategy, Asquith Butler managing director Paul Hinchliffe said: "The arrival of the Bray Series of machines offers some exciting new models as well as some smart new configurations for the already popular Sahos machines. We have had some spectacular initial success with the Sahos machines here in the UK and we are beginning to see a good machine population develop. The new Bray machine specifications and layouts will allow Asquith Butler to further develop the market with a specification and price to suit all end-users. The Bray brand will complement the Sahos range and enable Asquith Butler to offer even more comprehensive machining solutions.

“The Bray product lines will give us potential to target niche application and industry segments that were sometimes beyond the Sahos brand. Such are the benefits of the Bray machines, we are confident the popularity and population of Bray machines grow considerably in the near future."

www.asquithbutler.com

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