“Our PET business is growing fast. Our PET product family is expanding. In the context of ongoing advancement, we decided to go for a simple and straightforward brand architecture”, said Bart Janssen, vice president engineered foams & energy. “The new name, ArmaPET, will encompass all of our sustainable product solutions featuring Armacell’s patented rPET foaming technology, to convert recycled plastic bottles into long-lifetime, high-value foam materials”, he continues.
“A simplified naming system for Armacell’s PET foam products will enable speedier and easier orientation for our customers”, explained Thomas Kessel, Armacell’s managing director PET Foams.
The new brand architecture has ArmaPET as the family-brand for all PET foams and, initially, four sub-brands:
Armacell has converted over 1.5 billion recycled plastic bottles into long-lasting foam products that help to improve the environmental footprint of multiple composite core materials.